JAMES MADISON UNIVERSITY

Moving Forward Designs brings bold women’s apparel to JMU supporters who want their game day style to reflect the Dukes’ unstoppable pride. Think rhinestone-embellished jackets, vibrant purple-and-gold details, and premium quality that holds up from kickoff to post-game celebrations. For students, alumni, and fans who wear their JMU spirit as fiercely as they live it.

Our officially licensed James Madison University collection features standout pieces like custom bombers, blazers, and tees all adorned with iconic JMU logos and sparkling accents. Whether you’re cheering at Bridgeforth Stadium or repping the Dukes around town, each piece is crafted for comfort and confidence. From game-ready jackets to casual tees, this game day apparel is designed for supporters who demand style that’s as bold as their loyalty.